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& nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation Recently, Anta announced in Beijing, and the NBA China to form a long-term strategic partner, Anta officially became an official NBA marketing partner and NBA licensees. For the purposes of Anta, this cooperation has a deeper value, is the NBA for the first time authorized Chinese sporting goods company can use a joint brand, Anta can launch a full range of ANTA brand -NBA jointly with the team and the league logo shoes and accessories, electric provider channel sales stores and online. Chairman of the Board and CEO of ANTA Shizhong opinion, in cooperation with the NBA China, not just more of a sports marketing platform, more importantly, is to empower the brand launch, ANTA multi-brand strategy with more the focal point. Transformation: From the beginning three years ago China's sporting goods market, the past few years is basically negative voices: negative growth in enterprise sales, closed shop tide, high inventories ...... Anta is no exception, in 2012 and 2013 there has been negative growth in sales revenue and profit, Then you start thinking about ANTA Shizhong transformation and organizational change issues, consider how to proceed ANTA brand, business model and development strategy of how innovation. Shizhong told reporters that the past two years, Anta has begun to put forward strategic transformation, on the one hand, from the brand model transformation + wholesale + retail model to the brand; on the other hand, the transition from a single brand to multi-brand model, The strategic partnership with the NBA China, for Anta multi-brand strategy has played a supporting role. Early last year, Anta developed and launched the industry as well as according to their own circumstances "retail-oriented" to enhance the brand power, retail and cultural development, management efficiency, enhance the competitiveness of commodities, flexible supply chain, effective inventory control , channel optimization and other aspects of a full range of business transformation and upgrading. China is basically divided into three channels: Channel street stores, shopping channel and e-commerce channels. China's lack of large national retailers, relying on a single brand to cover all types of channels are unrealistic. For example, with this single brand Anta To cover all the street shops, shopping center channels it becomes very difficult, and the Fila brand launch, then make up for this short board, Fila better coverage of the shopping center of the channel, and Anta form a differentiated and complementary channels on. For the p cheap foamposites urposes of Anta, in cooperation with the NBA China, not just the brand endorsement relationship is a licensed product with the introduction of NBA-branded merchandise and independent brand products, including, NBA can be seen as an independent brand products Anta A new brand, in order not to compete and be confused with other brands, Shizhong the NBA independent electricity supplier brand products in the sales channels. Shizhong frankly, Anta before the basketball shoe market has not been good, but Nike in the Chinese market a year just selling a few million pairs of basketball shoes, therefore, the gap is not great, some chase. "The introduction of high-cost Anta NBA-branded basketball shoes, with the NBA brand endorsement, at affordable prices, we will let Nike, Adidas boss sleep bad." Ding Shizhong said with a smile. Marketing: focus and efficiency In Anta Zhang Tao, vice president of view, over the years, Anta's sports marketing strategy is quite clear, basically two lines: one line is around the Chinese Olympic Committee, the pursuit of representatives of Chinese sports, representing the essence of sport, has She won China's weightlifting, wrestling, judo and other projects, and this year won the gymnastics, can be described as all-round attack; another line, that is professional, focused on running, basketball and other projects, such as promoting the 29 cities linked together marathon events, China's strategic partnership with the NBA, the basketball shoe market force. In sports sponsorship, Anta sponsorship stressed efficiency. Shizhong frankly, a few years ago anta also have the opportunity to cooperate with NBA China, but then NBA China and the Chinese sporting goods company's cooperation is also limited to the level of brand communication, we do not have the floor value, so choose the time Anta seems more cost-effective CBA. Today, NBA for China's sports brand, not only has the value of the brand symbols, they can fall, forming a valuable commodity, such as sponsorship and cooperation, for anta is very attractive. "In fact, we have been looking for a suitable sports resources, with the NBA China are all-round cooperation, NBA is not just a symbol used on spread, more importantly, it can be used on merchandise, but there are 30 teams in the NBA Brands can use. "Shizhong expressed. In addition, Anta's sports marketing has been focused on China sports, therefore, in cooperation with the Chinese Olympic Committee, in cooperation with the CBA, in cooperation with the Chinese gymnastics team and a series of cooperation, are focused on the Chinese market. Anta basketball is jordans on sale online always the most important sport. "In the past we ask an NBA star endorsement costs $ 300 to 5,000,000, for Anta, if the development of star models not sold 50,000 pairs of shoes, it must be a failure. Nike monopolized NBA80% of the players, We only signed twelve NBA players how to play? "asked Shizhong. Annual Report 2014 in the first half of the show: Anta's sales and profits have occupied the first Chinese sports brand, became the oldest sports brand, but the gap with Nike, Adidas is still relatively large. "At present, in the Chinese market, our market share and compared to international brands, there are still some gaps in the future, we hope to be able to go further than just improving market share, I personally pay more attention ANTA sportswear market in China established position. "For the future of Anta, Shizhong gave an interesting answer. embrace electricity supplier channels Rise electricity supplier channels, so that China's sporting goods companies love to hate, on the one hand, the electricity supplier channels huge influence, had embraced; on the other hand, the electricity supplier channels and offline channels to peaceful coexistence, but is a major sporting goods companies have been headache. Thus, in the past many years, the majority of sporting goods companies in China are still as clear inventory of e-commerce channels, and not really pay attention to the development of this channel. Shizhong frankly, over the past few years, although Anta electricity supplier development is good, but the overall size is still small. In the years after the Beijing Olympic Games, many sporting goods companies regard the electricity suppliers as process inventory channels; now companies should realize that the electricity supplier channels and offline channels to achieve differentiation, the introduction of different styles of products, dislocation sales. It is reported that the launch of NBA licensed merchandise Anta divided into two types, one is the joint brand logo products, lower electricity providers and cable channels while sales, a subject of the NBA single product, sold only in the electricity supplier channels. Future, Anta channel strategy is the flagship brand with the NBA licensed electricity supplier channels, ANTA cover second and third tier cities Street store channel, the main shopping center Fila channels a second-tier cities, a multi-brand strategy to differentiate whole channel. In Shizhong opinion, we launched a joint brand products not only to enhance the brand, but also to improve the professionalism of ANTA brand; and independent of the subject product as jordan 3 katrina 2018 Anta a multi-brand strategy is an important brand in the future bear in electricity Suppliers strategic position to expand sales channels, at present, although Anta electricity provider channel sales are doubling annual growth, but not accounted for 5% of total revenue, with the support of NBA independent standard products, Shizhong hope in the next few year sales channel electricity supplier can achieve annual growth speed. OTC Comments: Zhang Beijing key way sports consulting firm founder Frankly, compared to Nike, the local sporting goods brands of the gap is not small; however, there is a gap and can not be completely attributed to their own level of effort, in fact, rooted in the development of sports brand in the markets sports consumer environment. In China, whether it is entertaining to watch type, or participate in experiential consumer spending, both European and American countries have a big gap. Nike and Adidas not only create considerable income from main operations in the US and European markets, and to bring it to account for the movement of resources to emerging market countries to kill time, still able to maintain the lead. Of course, that is the opportunity gap, local brands there "space for time." (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: shoe & nbsp; clothing and shoes information.)9 hole lace holes, the shoe body is spliced by three black and white ash, black leather wrapped by the toe, heel and the upper of the grey building. item: 555088-104 release date: April 5th related information:Beijing time October 10th, today, Jordan brand announced that the global "spread the wings to fly" project in Shenzhen will focus on providing support and help for urban floating children. The "flying wing" project is working together with the Shenzhen Charity Association (SCF) to help the urban floating children and help them overcome the difficulties encountered in adapting to the urban life. afternoon, Jordan brand President Larry · Miller (Larry Miller) and Jordan brand · player Chris Paul, Blake; · Griffin came to Shenzhen Futian middle school, at the scene with the "fly" project of the youth exchanges, and they are interesting basketball game, let primary school members in the game, the better to experience the fun of sports. The development of teenagers and community sports is the object that the Jordan brand has always paid attention to. The village community near Fukuda middle school is a village community with 70% floating population in the city, and 80% of the teenagers in the community are urban fl Cheap jordans online air jordan 11 blackout for sale oating children. Therefore, the launch of the "spread the wings" Shenzhen project is launched, hoping to better motivate the urban floating children to have a stronger heart and make persistent efforts through sports. day earlier, Chris · Paul also came to the east gate of Shenzhen Jordan store, meet with the local basketball fans, and bring the Jordan brand for his new signature Jordan CP3.IX boots. As Chris · ninth generation air Paul Jordan signature, CP3.IX uses a number of mesh lacing system innovation to enhance the performance of the boots of science and technology, to better adapt to the Chris · Paul; agile style. The "wing flight" project hopes to transmit three information: education, tutoring and community support. Larry · Miller "sports can make people have a stronger heart and better teamwork spirit in order to achieve a better future." Chris · Paul "I learned a lot from the basketball from childhood, and I hope that all the kids can love basketball." Blake · Griffin as " spread the wings to fly " Shenzhen's mentor, Chris ·, Paul and Blake · Griffin encouraged the city's floating children through the positive influence of sports. at the beginning of the game, Chris · and Blake · Paul; Griffin and the kids shouted together by " I win " Chris · Paul and the kids play games, motivate them to better appreciate the joy of movement, more.fly, is to play the leader of temperament. When teammate BlakeGriffin was absent because of injury, ChrisPaul to come forward and lead the team to tide over the difficulties. Real leaders will not care about personal data, will not consider the MVP ranking, only for the victory of the dedication of all. New jordan CP3.VIII AE playoffs boots now officially logged on the Nike website and look forward to each a leader on the field to control it, the whole shining. number: 725212-025number: 725212-107 search app store to download and install when guest artifact, the hot shoe money grab single worry free; forum posting shoes identification, God distinguish between true and false, Taobao to buy shoes more at ease; detailed inquiry micro channel dunkhome, microblogging "when off, the interaction does not stop! source: NIKEJordan Brand recently introduced a variety of Air Jordan 12 grab shoes fan heart, but then you take the lead in previewing Air Jordan 12 Retro brand new Wool color design. The shoe is different from the leather material that has been used for a long time. Instead, it uses a unique grey wool fabric to make shoes different. The toe position outside the us cheap air jordans online e of black snake leather for shoe body material to create a sense of the level of contrast. And the tongue of the "TWO 3" and Jumpman logo with white embroidery line, and with a light gray background color outside the overall design. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! Sexy and unassuming you may have overlooked - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 retro running shoes 〉 recently, Rick Ross show its own shoe and part of private collections, to the outside world from Nike adidas joint heavy shoes and popular fashion shoes are all visible. Rapper Rick Ross the hobby is widespread, not only in music as, also a glutton for the shoes, the most eye-catching than filled with Air Jordan shoecase shoes series, and JumpMan identification showing eyes, see this scene will so many friends envy shoes. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! Sexy and unassuming you may have overlooked - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 retro running shoes PUMA released in cooperation with the Stampd catalogue, but also make the release of their own new adidas Originals was ready for a whole year Tubular shoes plan : a review PUMA published in cooperation with the Stampd catalog, also released its own new products on a Adidas Originals has been ready for a year Tubular shoes plan The day before, Jordan Brand ? "mita incarnation tiger Mita sneakers, a famous Japanese shoe shop before and sports brand Onitsuka Tiger together with the classical X-Caliber profile as prototype, draw inspiration from the cocktail Tequila Sunrise, create a new joint style. From the release preview view, the shoes in the mosaic of orange and purple cocktail show color beauty, the material used in Logo suede, side and heel into gray and then equipped with white midsole and rubber outsole. This joint X-Caliber will be on November 30th at Mita sneakers exclusive sale, like a friend may wish to pay more attention to! red tiger infested / Onitsuka Tiger Shaw Runner red wine color BAIT Retro Running combo / Preview BAIT x ASICS Gel-Lyte III review last article: red tiger infested / Onitsuka Tiger Shaw Runner wine red color next article: BAIT Retro Running combo / Preview BAIT, x, ASICS, Gel-Lyte, IIIThe Nike ACG line will be introducing their latest model, the Nike Zoom Novadome that is set to debut later this Spring 2016. Advertisment This brand new Nike Zoom Novadome silhouette is built with a full premium leather upper, that is completed with a mid-foot strap for additional support and rests atop a Zoom-cushioned translucent outsole. As of right now there is no exact release date set, but you can look for this brand new Nike ACG model to debut later this Spring 2016 and into the new year. We can already image an all-Red pair is ready to release as well. Check out the first look below and stay tuned to Sneaker Bar for further updates as they develop. UPDATE: Here is a detailed look via @realchickenwop at the upcoming Nike Zoom Novadome that will be making its debut later this Spring 2016. Stay tuned for more updates. Source: hupuThis year??s Air Jordan 11 ??72-10?? Holiday 2015 release will commemorate the ??95-??96 Chicago Bulls 72-10 record season. Advertisment The Air Jordan 11 will have similarities to the Air Jordan 11 ??Space Jam?? but will be featured with Red accents instead of Blue, as well as a iridescent-like glossy patent leather overlay. They??ll feature a thick premium leather upper build (instead of the traditional mesh), much like the prototype sample pair we seen awhile ago, that will sit atop a traditional Air Jordan 11 translucent outsole. Other details will also include an embossed Jumpman logo on the back heel instead of embroidered, as well as a Blacked out ??23?? on the upper heel, along with the classic rope laces, Black/Red carbon fiber and the numbers ??72?? and ??10?? on the lace tips. You can also expect another raise in the retail price tag, as they??ll be set to release at $220 USD. The shoes will come housed in the traditional slide out packaging. Air Jordan 11 72-10 Release Date Get a closer look at all the additional detailed photos, on-feet looks and how they??ll come packaged ?C which will carry on its traditional box, below of the Holiday 2015 remastered Air Jordan 11 Retro ??72-10?? edition. The ??72-10?? Air Jordan 11 will officially release just in time for Christmas on Saturday, December 12th, 2015 at select Jordan Brand retailers in full family sizing. The retail price tag is set at $220 USD. Let us know what you guys think in the comments section below. Would you have been happier with the Space Jam 11s? Air Jordan 11 Retro ??72-10?? Black/Gym Red-White-Anthracite 378037-002 December 12, 2015 $220 RELATED: Air Jordan Release Dates UPDATE: Nikestore has restocked the Air Jordan 11 ??72-10?? but there is only one thing you need to unlock the shoe for availability, an access code. Once you get the code then you can cop here. UPDATE: The highly anticipated Air Jordan 11 ??72-10?? is set to debut tomorrow, December 12th in full family sizing that will be widely available at select Jordan Brand retail stores. Check out the latest images below and for those that can??t get a pair online/stores, there??s always eBay. UPDATE: You can expect the Air Jordan 11 ??72-10?? to complete a lot of sneakerheads Christmas list and while we are only days away from the drop, we now take another look at a few on-feet images via Finish Line. UPDATE: Nike has just announced that they have moved up the release date of the Air Jordan 11 ??72-10?? from December 19th to now December 12th. A full week ahead of its original release date. They??ll officially launch on December 12th at 10AM EST/7AM PST on Nike.com. The retail price tag is set at $220 USD. UPDATE: Here are an on-feet and video review of the Air Jordan 11 ??72-10?? from @iAmTMCII that gives you a detailed look and honest opinion of the highly anticipated release. Air Jordan 11 72-10 On-Feet Review Air Jordan 11 72-10 Video Review UPDATE: One of the hottest releases of the year, the Air Jordan 11 ??72-10?? is officially only days away from releasing. Check out these brand new 12 detailed images via Kenlu of the holiday Air Jordan 11. Who can??t wait for December 12th? UPDATE: Check out the latest images of the Air Jordan 11 ??72-10?? below via Bounce that will be debuting on December 12th. UPDATE: Following official images, we now get another look via Kix Square at the highly anticipated Christmas 2015 Air Jordan 11 ??72-10?? that will be available on December 12th. UPDATE: Here are official images via @J23App of the Air Jordan 11 ??72-10?? that debuts on December 12th and will retail for $220 USD. UPDATE: From November 19th through December 18th Finish Line will be giving away one pair of the ??72-10?? Air Jordan 11s each day. Just post on Twitter or Instagram featuring your best street style, follow them, and hashtag #EpicFinish. They??ll reach out to the person with the best post each day to get your information they can send you out a pair of ??72-10?? Jordan 11s when they release on December 19th. To enter, click here. UPDATE: The Air Jordan 11 ??72-10?? will be available in full family sizing, and here is a detailed look via Sole Heat at the gradeschool version. UPDATE: The Air Jordan 11 ??72-10?? will also be available in baby sizes for the entire family to enjoy. For interesting in scooping up some baby ??72-10?? Air Jordan 11s today find them via eBay. UPDATE: Jordan Brand athletes are already starting to receive their Christmas package that includes the ??72-10?? Air Jordan 11. Here is a closer look from @ripcity3232. UPDATE: With every holiday Air Jordan release, Jordan Brand will be debuting matching apparel to go along with the launch. Here is a first look at what to expect from the highly anticipated Air Jordan 11 ??72-10?? apparel collection via @icyheatsole. UPDATE: Here are the latest on-feet images of the highly anticipated ??72-10?? Air Jordan 11 via mikez_tagram. For good measure there is even a glimpse look at the ??Burgundy?? Air Jordan 5 that would make for one hell of a nice retro release in 2016. Air Jordan 11 72-10 On-Feet UDPATE: Today at the Jordan Brand Holiday 2015 event, they displayed their upcoming Holiday releases that included the highly anticipated ??72-10?? Air Jordan 11. One of the key reports of the event was the official pricing for this year??s holiday Air Jordan 11, which is set to be $220 USD. Check out a few of the images from the event via @j23app and @shegotgame below and let us know if you??re happy about the new pricing in the comments section. UPDATE: Here are some exclusive on-feet photos from @wattsgoodie of the highly anticipated Air Jordan 11 ??72-10?? release. Check out the images below and be sure to follow Watts Goodie on both Twitter and Instagram.Air Jordan earlier said the 1 "Royal" the first year of color will officially return this year, while Air Jordan 31 is the same as with the earlier reports such as "Banned" will bring the same color of the Air Jordan 31 "Royal", as the tail echo, and will be fully "black color Royal" in Air Jordan 31 on the upper deduction. It is reported that shoes will be launched in April 1st, priced at $185.Nike Air Force 1 Low CMFT - 2013 Sample exposure 2013-12-08 22:38:29 shortly before the exposure of a Lunar Air Force 1 Low, recently, the network has exposed a new version of Air Force 1 Low. This Air Force 1 Low uses a more casual design, seamless fabric uppers with 16 pixel fuzzy but full of graffiti texture pattern. In terms of color matching, this Sample uses the orange blue powder tricolor design, very eye-catching.