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Coupled with the earlier, Adidas, Li Ning, the Beijing 2008 Olympic Games, beating the only sporting goods category partner, a surface of comparable size with NIKE's new campaign merchandise kingdom. Adidas legendary commitment to the creation of the world's leading sports brand Adidas? Salomon is operating sports apparel, footwear items, equipment type, a renowned international companies, and Europe's largest sports goods manufacturer. ? Currently Adidas Solomon Group's three brands to make their series a new build - will be divided into three series of Adidas brand, including Adidas sports performance series (formerly "Sports endless" series), sports the traditional series (formerly the classic series) and sports fashion series, giving each family its own flag, were localized in different populations. This positioning has changed the traditional division of sports apparel and footwear companies classified according to the method fundamentally. At present the main offerings include: ADIDAS-- soccer supplies, seasonal types of clothing (jogging suits, football clothes, basketball clothes, etc.); Bonfire-- ski e jordans on sale mens quipment and clothing; Erima-- football team equipment and supplies; Mavic- - bike sports equipment: gear, variable speed devices. Trademarks From 1920 began manufacturing the first pair of sports shoes, to 1927 production plant, and then in 1972 launched clover, Adidas has been in the forefront of the movement of goods. However, since the establishment of leading-edge but also a 1995-1996. With the launch of the new logo and the company is listed on the Paris overcome, flanges, Adidas sports goods basically established the Kingdom of shape. The company has operations in the global market. Market segmentation: Asia, Europe, and the Americas. Principal subsidiaries all over the Department's global, through various means, directly or indirectly controlling, divided into Germany, the Americas, Europe, Latin America, the Asia-Pacific region. ADIDAS through its worldwide subsidiaries, wholesalers, licensed operators and agents to make our products are sold in almost every country of the world. Its branches spread in the country, more than 50 global product sales to more than 160 countries and regions, it is the world's number one sporting goods company. ADIDAS product of many, the main one is soccer shoes, annual production of more than 500 varieties of 28 million pairs, occupy the first place in the sporting goods sales in more than 150 countries. ADIDAS established accomplished in the market on the framework, which includes the ownership and management clearly defined; with products for business intersection; take centralized management tools, and to establish design and development centers in Europe and North America; set up regional sales subsidiary company structure ; and distributors with the original joint venture, directly improving market position. ADIDAS in 1999, sales in Europe increased 13%, mainly due to TAYLOR MADE way to its sales through independent distributors from selling, TAYLOR MADE into a complete control by the body to get on. Overall open look, Adidas adjust the marketing strategy in 1999 after a substantial increase in global income, an increase of nearly 500 million marks more than 9.91 billion marks in 1998, even more amazing is that it achieved sales revenue for 1999 in the Asian region 12.8 one hundred million marks, compared with 1997 increased by nearly 80%. can also be seen from another set of data, Adi logistics strategy adjustments. 1996, ADIDAS held the capital of Michigan is located in the United States ADIDAS Distribution Center Co., Ltd. Lansing 43% stake in 97 years, the proportion of shares held by 46%, 98 years rose to 63%, 99 years was 61%. Since 2000, ADIDAS company to meet and adapt to the Internet era, the implementation of the "three-pillar strategy" in electronic transactions. First, the world's leading Internet sports media company Sportsline.com, as well as its global markets subsidiary, Sports.com in the European union, that is, with these two companies carry out extensive cooperation in the field of electronic transactions and, through them URL cbs.sportsline.com and sports.com ADIDAS brand and product marketing. This cooperation has global benefits from the United States and Europe have penetrated into Asia. This cooperation will enable ADIDAS thanks to its two partners in the field of electronic trading experience, so that the three companies use each other brands as possible, as ADIDAS products offers great potential for online sales. Secondly, a number of important joint ventures retailers of electronic transactions in the electronic trading strategies as a major supplement. Finally, in their own website to sell your product. In order to ensure the effective implementation of the pillars of the strategy, ADIDAS company's transformation of the original warehouse in Germany to establish a modern large-scale distribution centers to provide distribution services to business sales throughout Europe and the Middle East to improve the efficiency of logistics and distribution. expand the network and security integration of OEM supply chain strategy In the new century, sports goods companies increasingly sensitive to cost. As the supply is very large, small changes in unit costs will lead to significant changes in total costs; In addition, reducing a style of athletic footwear sales period to 8-9 months, less than half than in the past. Previous generation of plants is under orders once every two weeks, it is now becoming the next week once orders; shoe life cycle from the past 5-6 months reduced to 3 months. In order to cope with this adjustment, supply chain security feature is still important. On the one hand to increase production in various locations. Companies like Nike stepped up in Asia, while in layout South America, Australia, Canada, Italy, Mexico, Turkey and the United States manufacturing plant, according to the announcement earlier this year of "social responsibility report", employed a total of 650,000 workers in Nike. Overseas manufacturers Nike released the list include: China's 124, 73 in Thailand, South Korea's 35, Vietnam 34, in addition, there are other parts of Asia and South America, Australia, Canada, Italy, Mexico, Turkey factories and other places. The ADIDAS, too, crazy layout in the country. The benefits are obvious, like the beginning of this year China-EU dispute over the quota, because the origin of diversity, can quickly be part of the original order to the Chinese products to Indonesia, Vietnam and other countries. According to Spain, citing Indonesia's Trade Minister Marie Elka Pangestu's speech, Adidas and several enterprises in Indonesia reached 140 million US dollars of orders expected to converting to the number of products account for about Indonesia, Vietnam and other countries are currently at about 20% of China's production. This will directly reduce the pressure on the enterprise. On the other hand, Adidas, and OEM business R & D to maintain interaction in order to resolve this dilemma. Between shoes development and production process there is a distance, not after a shoe designed, we can immediately put into production, but must be open mode, the kind of shoe manufacturing, costing, revise and improve other processes. In this process, as the brand companies only design and marketing capabilities, we must work closely with manufacturers. And Adidas with his treasure into the OEM business done in this area is unsurpassed. In Baocheng high port Adidas R & D center in Dongguan Industrial Park as an example. The center is Adidas running shoes in the world's largest R & D centers, research carried out by the joint shoes Adidas designers and the R & D center staff, Adidas was mainly responsible for product design, and R & D center is responsible for all phases of the production of the entire process . develop product first determined by the Company Adidas shoes, shoes, shoe design and materials, and R & D center of people responsible for the development of mold, according to the requirements of the procurement of raw materials in the production plant to do R & D center the kind of shoes. Kind of shoes developed later, first in the Adidas high-level internal audit, feedback after the modification, after evaluation of key customers, and then after the final evaluation products. In terms of cost accounting, R & D center can make recommendations, such design personnel designated poor product quality, high prices, long delivery times. In these cases, although the material has been specified in advance Adidas may also put forward a proposal based on R & D Center to modify the original design. development of interactive make Adidas and Po have a mutually embedded into the interface. By means of this interface, Adidas can make the design into their products to produce the program; the design of high-port success rate in R & D center has more than 90%. Such guarantees the effective functioning of the Adidas sports goods Kingdom.